New products: A collection of 11 new style and finish products were announced and Carney demonstrated several, including Instant Refresh- Dry Shampoo with Makuka Extract; Power Whip-Whipped Foam, a lightweight mousse; and Power Spray Fast Dry Finishing Spray.
New education: Polsinelli discussed a new education plan, new booth modules, and new ways to connect, including Joico Education Technology or JET. Launching January 1st, this new interactive site was described as “edu-tainment for educators, District Sales Consultants and store staff.”
New, amped-up PR plans: Valerie Robinette, Director of Public Relations, outlined several key initiatives including a Regional Media Tour, a new website launching in January, a soon-to-debut blog and partnerships with beauty/fashion industry notables including fashion stylist Rachel Zoe and celebrity hairdresser and “X-Factor” Hair Department Head, Dean Banowetz. The new TURN HEADS imagery will literally jump off the page with new Augmented Reality technology: Smart Phone users download the Printergize app, hold their mobile device over the image to launch videos that seem to make the image come to life.
Robinette also touted two recent awards: one from the Academy of Arts and Sciences for Branding Content and another from the Environmental Protection Agency, the Green Power Leadership Award.
BETH MINARDI SIGNATURE
click image to zoomBeth Minardi and Angelia Polsinelli Another monumental shift occurred with the announcement of a new color line from Beth Minardi, an icon in the beauty industry. Beth Minardi Signature is a new system of 55 permanent and demi-permanent hair colors in cream and liquid forms from a colorist synonymous with color education.
“My feeling is that the greatest inventions of all time include fire, the wheel, penicillin and demi-permanent hair color,” said Mindardi. “I am so excited about this color and so happy to be sharing it. We are simple to understand and not hard to teach.”
Each shade incorporates botanical extracts Phyto-collagens and Ceramide 2. The shades are offered as Permanent Crème Color, Demi-Permanent Crème Color and Demi-Permanent Liquid Color. The Permanent Crème offer 100% grey coverage. All feature a signature “soft cotton blossom” scent.
Unit cartons will contain a paragraph of advice from Minardi, “Beth Says,” as well as QR codes that lead to videos of Minardi speaking on how the color performs.