Fume-Extracting Iron: A Cosmoprof Debut

By Anne Moratto | 07/22/2012 2:58:00 AM

 

Beauty companies plan their product launches to coincide with the four day Cosmoprof North America Trade Show because it's a great place to see and be seen.  Today, Modern had the opportunity to preview the new Fume Iron launching as a collaboration between Izunami and Conceptual Designer, Nick Johnson.   This new system was the brainchild of Johnson, who, along with his wife/hairdresser, Marzia, owns Marzia Salon in San Franciso.  There, they have had a thriving Brazilian Keratin business, with Marzia predicting at the outset of the smoothing movement that it would be “the next big thing.”   When concern about the fumes emitted during the service became apparent, Johnson set out to find a solution. The result is the Fume Iron, a tool that “vacuums” or extracts the fumes or chemicals at their source—right at the plate—so they’re never released into the air.  And once captured, the fumes travel down a tube into a lightweight air purifier. 

“Like anything elegant it is not as simple as it seems,” says Johnson. “This merges two complicated industries—beauty and industrial fume extraction—into one system. You have to get the right balance of so many variables—there needs to be a certain volume and rate of extraction to work and to keep it quiet.” 

But it is quiet.  And light.

“The one issue we discovered is that hairdressers might worry the iron isn’t hot enough because you don’t see any fumes so you’re worried it’s not heating up and working,” said Johnson. "All that escapes might be the tiniest wisp."

The cost of the Fume-Iron (SX-L model) is $1299 to the salon.  Find out more at www.izunami.com

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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Moomena    
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SF  |  July, 22, 2012 at 10:06 PM

Wow that's brilliant! No more burning eyes!

Giselle    
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Oakland  |  July, 24, 2012 at 03:13 PM

Thank you Nick for the great invention, can't wait to introduce this to my stylists!

Amy    
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SF  |  July, 31, 2012 at 07:01 PM

This invention is GENIUS!!! I have wanted to get the Brazillian Keratin treatment for some time now but have been hesitant because of all the press about the negative health affects from the fumes. This device will allow me to get the treatment that I want without the stress of harming my health! I think every salon that provides Brazillian Keratin treatments should have this product! It will also benefit all the surrounding clients who have to suffer through those horrible fumes when another client is getting the Keratin treatment. Thanks Nick and Marzia for this amazing product and bringing to market this wonderful invention that was 1000% needed and will make everyone's salon experience that much more pleasant and more importantly SAFE!!

Wendy    
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New York  |  August, 23, 2012 at 05:24 PM

Does anyone know when these will be available for purchase? Are they only for hair stylists, or can anyone buy them?

Audrey    
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NY  |  February, 05, 2013 at 10:29 AM

You can purchase them now at izunami.com and find out mor einfo at facebook.com/izunamiinc