Farouk Systems Sponsors Miss USA Pageant

By Anne Moratto | 05/30/2012 5:41:00 PM



Farouk Shami  

When the 2012 Miss USA Pageant returns to Las Vegas, Farouk Systems, makers of the CHI Ceramic Hairstyling Iron, will again be a Presenting Sponsor.  This year commemorates nine years of Farouk partnership with the Miss Universe Organization.

The 2012 Miss USA Pageant will take place at Planet Hollywood Resort & Casino and will be airing live on NBC Sunday, June 3, 2012 at 9 p.m. ET. As official sponsor, Farouk Systems will send 11 Creative Artists Team members to style the 51 contestants for all preliminary events, photo shoots and during the live telecast.

“From the creation of ammonia-free hair color to environmentally friendly goods, Farouk Systems continues to sit at the forefront for creative hair products fit for a queen,” said Paula Shugart, President of the Miss Universe Organization. “Pageants feature women with every different hair type imaginable and no matter what the challenge, Farouk has a product to make their hair look amazing.”

“Farouk Systems is committed to beauty,” says Founder and Chairman Farouk Shami. “We are very proud of our long standing association with the Miss Universe Organization and look forward to presenting, along with the Miss Universe Organization, the newest Miss USA 2012.”








Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com


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