CHI Rotating Curler with push button technology—July 2013
Cyndi Lott, new Social Media Strategist, has set up Facebook, Twitter, Pinterest, and Instagram pages for the many brands under the Farouk Systems umbrella, to ensure targeted messages per brand. “We’ll listen, learn, engage and manage. It’s called social media of a reason,” said Lott. A new blog will also launch as a source for information on products and hair advice.
Robyn Kratzer, the new PR Manager, shared some of the PR initiatives for 2013 including another turn on “Celebrity Apprentice” which will feature the Bio Silk Volumizing Therapy line and an appearance by Farouk and Basim Shami.
Brand Manager Ali Moon, the newest team member, said 2013 would be about “reminding the world who we are and why we are #1 in hair care.”
GUEST SPEAKER: The Farouk Sales Team brought back guest speaker Mike Staver, author of Leadership Isn’t for Cowards. He took the crowd though several group exercises that reminded everyone that success is a group effort. www.farouk.com