click image to zoom One in every 13 people worldwide are active Facebook users, according to onlineschools.org. That’s 500,000,000 people who regularly rely on social media. These interactions based on profiles users create, allow you to find old friends, update your “status,” write on friends’ “walls” and more. A Facebook profile is a peephole into your life that others around you can view. Now let’s say a potential employer stumbles upon your profile. What will they find? Would they think you would be a good candidate based on your profile? If your answer is “no,” then the best choice for you is to create a separate profile dedicated to the professional you. In this public profile, you can make yourself and your work shine, by uploading photos, staying connected with industry events, monitoring other peer Facebook pages and, most importantly, networking with other beauty professionals.
“In today’s increasingly social society, I find that success in business and in life is becoming more and more about relationship building,” says Jody Bossert, co-owner and marketing manager at Elle Marie Hair Studio in Bothell, Washington. “In our business we start with the resume, but only as an initial indicator of where the candidate’s skill level may be. We then immediately turn to the web to learn more about the individual. Are they fun? Are they professional? Do they present well? Will they fit well with our culture?” Creating a business page that’s solely dedicated to your career can give a great first impression and be your stepping-stone to success.
Social media experts say even if you have a personal profile you wouldn’t mind an employer reviewing you should still consider creating a separate professional page. This way you can keep your professional life and business network separate from your personal life. Read on to learn how to create and use a business page on Facebook. If you use it effectively, you will reap the benefits.
When Lindsey Marie Venable, a recent graduate from Pivot Point International in Bloomingdale, Illinois, created a professional page on Facebook, she had a vision of how she wanted her profile to come across to viewers. “Aside from my recreational profile I decided to create a professional profile entirely focused on my career,” says Venable. “I did this in part because I can’t be in control of what other people post, and I wanted a way to showcase my work in a more separate, organized way.” Like Venable, approach your professional profile as if you were writing a resume. Fill out your basic information, education and work experience, and contact information. After covering the fundamentals, a large focus should be put on your photo and video galleries.