ColorProof Evolved Color Care is launching its new CrazySmooth System to fight frizz and add smoothness and shine. The four-product line is formulated with an exclusive blend of oils, Camellia oil from Japan and Abyssinian oil from Africa, to provide long-term conditioning along with color and thermal protection.
CrazySmooth’s initial offerings include Anti-Frizz Shampoo, Anti-Frizz Conditioner and Extreme Shine Treatment Oil. CrazySmooth’s Plushlocks Leave-In Smooth is coming soon.
“I have discovered the very latest innovations in smoothing technology and have perfected them in the formulations for CrazySmooth. Never before have I been able to achieve this level of smoothness, shine and frizz control on all types of hair, even on the frizziest, most unmanageable head of hair. This system works absolute miracles. Hair is left outrageously soft, remarkable frizz-free and so smooth you wouldn’t believe it is the same hair you started with,” says Jim Markham, founder and CEO of ColorProof.
The repackaged and reformulated smoothing line will be in salons nationwide this month. Visit colorproof.com.