In early August, software manufacturer MINDBODY announced that celebrity stylist and salon owner Jonathan Antin had recently signed on to publicly endorse the software and help promote its web and social app solutions. Recently, Antin showed SALON TODAY’s Stacey Soble how he uses MINDBODY, the MINDBODY Express app and his iPhone to keep Jonathan & George, the salon he opened with renowned colorist Amanda George in Beverly Hills, California, six months ago, running smoothly.
Already, the salon has built a reputation for creating some of the most coveted hairstyles in Hollywood. Over the course of their combined careers, Antin and George have worked with the likes of Madonna, Jennifer Lopez, Christy Turlington, Leonardo DiCaprio and Kate Hudson. Like most salon owners, Antin, who has owned other salons in the past, finds balancing his work as a stylist and his managerial duties as an owner stressful, especially when he’s working on additional projects, such as starring in reality TV show Blow Out, which chronicled three years of his life as a salon owner and celebrity stylist, or serving as a judge on Shear Genius.
“For me, it’s about being able to do what’s most important—perfect hair, while still knowing I’m running a tight ship and the salon has no issues,” says Antin, who believes a cloud-based software is imperative. “I use my iPhone for everything, and I love being able to access any salon report I want no matter where I am. If I’d had MINDBODY years ago I would probably still be running my past salon, but I had sold it because I simply needed a break after manually running it for so many years.”
To demonstrate, Antin took out his phone and accessed his salon reports. “Even though I’m about to go into an offsite meeting, I can quickly find out exactly how we’re doing without calling my manager, bookkeeper or salon partner. And, I don’t just see what happened last month or last week or yesterday, but exactly how we’re doing now, right in the middle of the day,” says Antin. “I can see how much retail we’ve sold and I can check how many of each service has been booked. For example, now I’m seeing we have a lot more cuts booked than color services, and that’s something I might want to check into, but I also see that we’re 92 percent booked, which means it’s a great day.”
MINDBODY helps salon owners and stylists alike simplify their operations, increase revenue and better serve clients. Its web-based and mobile solutions centralize management needs into one easy-to-use system that includes online booking, inventory management, payroll, retail point-of-sale, merchant account processing and a suite of powerful marketing and client retention tools. The MINDBODY mobile app—MINDBODY express—allows for salon management on the go.