The 13th California 'Welcome to Our World' (W.O.W.) for California legislators and regulators will be held on Monday April 29 from 3-7 pm on the south steps of the state Capitol building in Sacramento, California.

Hosted by the Professional Beauty Federation of California and various sponsor companies, beauty industry executives spend quality time helping educate state policymakers and regulators on current issues of concern to the beauty industry in California, and share PBFC’s positive message about the industry’s professionalism.  To learn more about becoming a WOW sponsor, contact Fred Jones at 530-887-9944.

Here are some photos from last year's California Beauty Federation's Welcome to Our World event.