When I was 16, the salon became full service and they hired a skin therapist. I realized that is what I wanted to do. It embodied all the things I loved and I felt really drawn to it. I went straight to study skincare.” In a rigorous program, she learned a craft, a skill set, a transportable trade.
When she traveled across the pond to the United States, Wurwand was surprised by the lack of advanced education and training for estheticians or, her preferred term, “Skin Therapists.” To address this need, she established the International Dermal Institute (IDI) a postgraduate training center, in California. This also served as a hands-on proving ground for the development of a line of results-driven products, the Dermalogica skincare brand. As Wurwand’s graduates entered the market, their superior skills, product knowledge and passion were recognized. Today, there are 38 IDI centers around the world, with a comprehensive curriculum that prepares graduates to be successful long-term. At the Dermalogica and IDI headquarters in Carson, CA, Wurwand recently celebrated the 30th anniversary of IDI’s founding with a live webinar broadcast to the salon owners, skin therapist and students around the world who share her belief in the power of the touch.
“As skin therapists who touch people’s skin for a living, we are changing the world with our bare hands,” says Wurwand.
Learn more about the Dermalogica mission of offering women a hand-up at www.dermalogica.com