The whole Aloxxi team participated in the naming process. It was one of the first things we did when I purchased the company and has been one of the most fun. They are all inspired by Italy since that is where the color is from and we worked hard to capture the culture and FUN that is the Italian experience.
4. What three color names are your favorites?
I like each color personality so long as it fits the client, but if I have to pick three they would be Blonde Bambino, Gondola with the Wind, Don’t Prosciutto the Messenger. Each gives me a chuckle. And we have many more color personalities and colors coming in the future that are equally as fun and beautiful.
5. How important are personal relationships in how you do business?
Personal relationships are everything. I believe it to be the key to building a successful business. And you see it in the salon. Clients build personal relationships with their hairdressers and our hope is to help grow those relationships. At Aloxxi we have four “F”’s - - Fashion, Food, FUN and Family. They are all connected, with the first three making up the fourth. For me, Aloxxi is a family first and business second.