click image to zoom(From left) Anthony and Pat Mascolo and the TIGI International Creative Team during the Grande Finale at TIGI's 2013 World Release. “World Release,” the US gathering of TIGI professionals including stylists, colorists, educators and salon owners was held this year in Dallas, Texas, October Oct. 6-8, 2013. Over two-thousand hairdressers, salon owners, TIGI partners and TIGI principles including Founder and International Artistic Director, Anthony Mascolo were in attendance. The event featured collection debuts, runway shows, break-out classes, a TIGI “mall” and TIGI-style socializing.
THE DETAILS: Anthony Mascolo, TIGI Founder and International Artistic Director, established his education model what he calls “Creative Intelligence” which is working with heart, head and hands to elevate the art and craft of hairdressing. Mascolo, three-time British Hairdresser of the Year and the driving force behind the brand, took to the stage Monday morning with his wife Pat Mascolo to extend a warm welcome and to talk about the history of TIGI.
MORNING SESSION on Monday, Oct. 7th: To begin the show, the Mascolos showed off 10 models all representing a hair collection they have worked on in the past 10 years. Afterward, the International Creative Team held a stage-wide demonstration of cuts in their new TIGI Masterbrand Collection, which is the biggest production Anthony Mascolo and TIGI have undertaken.
Months of research, model castings, preparation and organization went on before the shoot finally took place over five, cold, snowy days in Iceland. Members of the TIGI International Creative team flew from the USA and Italy to join the UK team members, in the creation of the multi-brand production marking the run-up to TIGI World Release.
"To create a collection that encompassed the imagery of all of our brands, we used the current trend for monochromatic clothes as the link. By the first shoot where we have used color to not only accentuate the cut, but also the fashion image. I am really excited about the results," says Anthony Mascolo.
AFTERNOON SESSION on Monday, Oct. 7th : A runway show transported everyone backstage at a fashion show, as members of the TIGI Session Team of artists led by Global Creative Director Nick Irwin broke-down the looks they had only recently created in London and New York during those cities’ Fashion Weeks. Irwin had worked with powerhouse designers including Mara Hoffman, The Blondes, and Louise Gray and TIGI artists demonstrated the how-to’s on the hair styles talked about how they expressed the designer’s vision. "TIGI is all about education, we are all for a hairdresser putting their own personal stamp on a hair cut," says Irwin.