• Brunettes will have more fun next season, with the launch of Fashionista Brunette Shampoo, Conditioner and Mask.
• A collaboration with fashion designer Mara Hoffman to create TIGI exclusive shirts and hair accessories for stylists.
• New Blonde Care items (Shampoo, Miracle Protection Spray, Miracle Goddess)
• New treatment items from Catwalk Wash and Care Range
THE EDUCATION: TIGI educates on four pillars of professional development: color, styling, cutting and business. To satisfy the many hairdressers hungry for TIGI teachings, classes were offered in the afternoon and the morning on Tuesday, including a session with Bravo’s Tabatha “taking over” Coffey. Her message was about the importance of a consistently excellent service, using Starbucks as a model. “You know what you are getting there, it’s reliable, it’s dependable and that is what your clients expect from you.”
The TIGI Master Cutting class demonstrated how to take out the volume internally in “heavy hair” to create beautiful movement. “At the end of the day, it doesn’t matter what’s on the floor, it’s what stays on the head that matters,” says TIGI's Marco Lafrate.
In a TIGI Cosmetics class, attendees were encouraged to let their own creativity be their guide and to not get bogged down in a this-brush-for-that mentality. Lipstick on the eyes, eyeliner on the brows—whatever works. T-to-the-G.
In a Gent's Consideration, TIGI educators worked with classic hair cuts, tapering, and giving business tips to grow one's male clientele.
Other classes featured topics on New Classic Color, Copyright Color, TIGI Classic Cuts, Solving Color Mysteries, Consultation and more.
For more information on TIGI, visit http://www.tigiprofessional.com.