2013 Energizing Summit: Hundreds Attend LA Haircolor Conference

By Anne Moratto | 06/12/2013 11:30:00 AM

 

Toni Mondragon, Joann Nizetich, Shelly Labac    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The American Board of Certified Haircolorists (ABCH) held their 13th Annual Energizing Summit on June 9-10, 2013 at the Marriott Hotel near Los Angeles International Airport.  Two full days of haircolor education drew a record number of haircolorists who chose from well over 100 different classes. In small, intimate groups, haircolorists interacted with instructors, had their questions answered, applied new techniques and prepared for the American Board of Certified Haircolorists examination.

"There is so much energy in these rooms," says President of ABCH Andre Nizetich who was teaching Hands-On Speed Foiling "I hear from hairdressers all over the country and they are hungry for this kind of straightforward education and basic skills. We teach real things that can happen with haircolor."

A small exhibit hall welcomed supporters of the summit including Malibu C, Color Charm, Soma, Keune, and Ergo. Introductions at the show included Martin Parsons' new shaping spray archiTRESS and Bella Colori's innovative new salon system with foil dispenser, interlocking color coded bowls, lids and brushes.

Summit Sound Bites:

Martin Parsons: "I feel so fortunate to be invited to this summit because the people here are focused on increasing their intellect--they came to learn."

Parsons on  teaching the art of the updo: "It's about controlling the hair.  I don't teach creativity, I teach assembly.  At our classes, traditional cutters or colorists come and learn 16-18 looks they take away and feel they have updated their skills."

Trisha Kemp Rice, Malibu C: "We spend a lot of time talking about color correction and the things--from minerals to medication--that can haunt your haircolor."

Laura Rogala, Malibu C: "The questions we get at the summit are so great, everyone is so curious and they really want education."

Dennis Gebhart, National Educational Training Consultant with Keune: "We help them understand that the key to success is two parts--the first is technical skills, the second part is people skills. 85% of the reason people keep coming to their colorist is because they like them."

Rey Cardenas on his new tooling/coloring system, Bella Colori: "Haircolorists are being less creative and experiencing 'color stagnation'  because of limited workspace and limited time. This system keeps color close at hand and makes you more efficient."

Robert Reed, Ergo:"With the purpose of sharing insights and techniques for haircolor, the Energizing Summit delivers just that, and all with a familial feeling.  There are those willing to share and those willing to learn and hundreds of new relationships fostered."

www.haircolorist.com

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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