John Paul DeJoria, the self-described “serial entrepreneur” will join season five of the ABC business competition show, Shark Tank as a guest shark this week. Best known as co-founder of Paul Mitchell Hair Care and The Patrón Spirits Company, DeJoria has also found success in additional ventures from conflict-free diamonds to hand-built yachts.
A fervent believer that “America works,” John Paul can often be seen and heard in top business and news media outlets spreading this message and his motto, “Success Unshared Is Failure.” As a guest 'Shark' he will be providing promising entrepreneurs the chance to turn their dreams into reality by making an investment in their future.
Angus Mitchell, son of co-founder of JPMS, Paul Mitchell, with John Paul DeJoria
On his first dive into the tank, DeJoria will listen to two men from St. Louis who have a line of safe, natural cleaning products, a New Yorker inspired by cups at frat parties who hopes for a $300K investment in his standard party cup with a hidden shot glass inside, an entrepreneur from Pleasanton, California with an electric, lightweight bodyboard he claims could be the hottest new thing in water sports, and an entrepreneur from Arcadia, Florida pitching a tented root cover for newly planted trees he claims will save farmers thousands of dollars in fuel and water.
“As a guest shark, I look forward to providing opportunities to future entrepreneurs to change our world for the better,” says DeJoria. “Our country still works, and success is possible when paired with determination.“
DeJoria’s rags-to-riches story exemplifies the American dream. With just $700 he started Paul Mitchel salon hair care brand, and later turned a passion into success by co-founding Patrón premium tequila.
DeJoria's initial guest appearance on Shark Tank will air on November 1st (9pm ET) on ABC (check local listings).