Rx for the Commitment Phobic
There was a day not long ago that even high-end hair care was an impulse buy for many clients. But today’s economy has many shoppers pausing before they commit, even when their stylist recommends a product and stresses its benefits.
Phyto’s new Express Rx kits help ease the commitment phobic through their resistance, with a smaller-packaged, two-week supply of products. The Color Guard Rx kit includes Phytocitrus restructuring shampoo and mask for after-color care, while the Ultra Nourishing Starter Kit includes Phytonectar ultra nourishing shampoo and Phytokarite ultra nourishing mask.