In 2010, Joico created the groundbreaking Beauty for a Cure program, designed to help spread awareness about breast cancer and engage salon professionals in activities to raise money for breast cancer-related organizations. On July 1, fueled by the success of the launch, Joico unveils the “next generation” Beauty for a Cure website, featuring an expanded roster of downloadable fund-raising programs and celebrating the salons and stylists who have participated in Beauty for a Cure events.
“Joico is not only a hair care, color and styling company,” says Sara Jones, senior vice president of Joico/ISO and the 2011 City of Hope Spirit of Life Award Recipient. “We’re also a company that cares, in an industry that cares, and the proof is the rapid growth of Joico’s Beauty for a Cure initiative.”
The new website features turnkey, downloadable breast cancer programs—including cut-a-thons, silent auctions, “Touch of Pink” ribbon events and service and product promotional programs—that salons can customize to their individual businesses and communities. Each program features posters, planners, letters, press alerts and other printables that make it easy for salons to get involved. There will also be complete information on all of the 2011 Joico/ISO Breast Cancer Awareness promotions, including a first-ever Joico/Shiseido “Glimmer of Hope” BCA gift set. And this year, Joico introduces pink, stretch BCA wristbands, available in packs of 25, imprinted with the Beauty for a Cure logo. These wristbands are ideal accessories for any and every breast cancer program, and can also be offered for sale for separate breast cancer fundraising efforts.
Joico’s special edition pink "Beauty for A Cure" 2011 promotions are:
NEW K-PAK Quadraion PRO-Dryer BCA edition, $149.95 retail ($159.95 value)
“2 for $22” JoiMist Firm / JoiWhip BCA Duos, $22.00 retail ($31.90 / $33.90 value)
K-PAK Reconstruct In Style BCA boxed set, $19.95 retail ($35.90 value)
There will also be a number of other Joico “2 for $22” Styler Duo-promotions, available wrapped in Beauty for a Cure pink bands, all to help promote Breast Cancer Awareness.
Serving as inspiration for a new year of fundraising, the new Beauty for a Cure website will also offer recaps and photos of some of the previously-held successful Joico events. Among them:
· Top Cuts Salon of Bethpage, NY--led by survivor and Joico Beauty for a Cure role model Christina Amato-Smith—raised $15,000 for Babylon Breast Cancer Coalition, a local breast cancer care organization.
· Anthony Morrison and the team at Londoner Salon in Manhattan Beach, CA staged a cut-a-thon that raised $5,713.00 for the City of Hope.
· Distributor Sales Consultant Jaki Berry led a multi-salon effort in Northern California that raised $5,000 for the City of Hope.
· After a “Pink Night Out” event, Julie Wegleitner and Salon Renew sent $1,600 to Susan G. Komen for a Cure.
· The team at Sir Gauuan’s Salon in Stockton, CA raised $750 for the American Cancer Society.
“We look forward to celebrating many more of these types of events on the new Beauty for a Cure website,” comments Jones. “Each of these salons and individuals serves as an example of what can be accomplished when we all come together for the love of beauty.”
Please visit www.joico.com/awareness for more information.