Aveda has partnered with Weldon Barber, a chain of men’s salons based in Spokane, Washington. The combination of upscale design and Aveda Men products has reinvented the barbershop.
According to Weldon President Dana Ward, “Aveda’s experiential service philosophy and commitment to quality have helped us successfully modernize the classic men’s barber shop visit.”
Kurt Kueffer, Aveda’s men’s market development consultant, recently visited Weldon Barber to conduct classes in men’s hair cutting and Aveda Rituals of Renewal, created specifically for the male client, including hot towel treatments, scalp massage, and exfoliating shampoo treatments.
Rather than rely on female clients buying for the men in their lives, Aveda has decided to target salons catering to the male client. Visit aveda.com and weldonbarber.com.