Whether you’re working on a witty print ad, an engaging social media campaign or a trendy service menu, keeping your salon and spa marketing fresh, relevant and top-of-mind is tough these days--especially with the millions of other messages competing for your clients time, attention and action.
Have no fear. You can break through the clutter by borrowing and adapting a successful idea from our 2014 STAMP—that’s SALON TODAY Annual Marketing Program—our third annual ‘Show and Share’ competition. This year we have 50 winners in 30 categories.
The 2014 STAMP Winners
TRADITIONAL MARKETING
Print Advertisement
Local Honey, Greensboro, NC
Atelier Salon & Atelier Studio, San Jose, CA
Radio Commercial
Cutting Loose Salon, Sarasota, FL
Television Commercial
Perry Anthony Salon & Spa Network, Wilmington, DE
Catalog
Paris Parker Salon & Spa, Hammond, LA
Direct Mail Piece
Charles Penzone Salons, Powell, OH
Bella Bethesda Salon, Bethesda, MD
DIGITAL MARKETING
Salon/Spa Website
Dream State Salon, Tallahassee FL
Josephine’s Day Spa & Salon, Houston, TX
Marketing Website
Habitude Salons & Spa, Seattle, WA
Mobile Marketing
Cutting Loose Salon, Sarasota, FL
Social Media Campaign
Centre Salons & Spas, Arvada, CO
Inspire Greatness Aveda Institutes, Denver, CO
E-Mail Promotion
E-Mail Newsletter
Urban Betty, Austin, TX
Salon/Style Blog
Urban Betty, Austin TX
Single Creative Social Media Post
Jon Alan Salons, Nashville, TN
The Charles Penzone Salons, Powell, OH
CAMPAIGNS
Guerilla (Low-Cost) Marketing Campaign
Elle Marie Hair Studio, Lynnwood, WA
Best Incorporation of a National Campaign
Tyler Mason Salon Spa, Indianapolis, IN
Overall Coordinated Campaign
Eric Fisher Academy, Wichita, KS
Atelier Salon & Atelier Studio, San Jose, CA
Habitude Salons & Spas, Seattle, WA
Philanthropic Campaign
Carmichael Salon and Color Bar, San Francisco, CA
Mane Attraction Salon, Phoenix, AZ
Co-Branded Campaign
Multi-Location Campaign
Mario Tricoci Salons & Spas, Palantine, IL
BRANDED SALON MATERIALS
Service Menu, Overall Design
Service Menu, Copywriting
Branding Strategy
Jillian Grace Salon, West Grove, PA
Mission Statement
Business Card
J. Henry Salon, Inc., Portland, ME
Employee Recruitment Materials
The Black Cat Salon & Spa, Kailua, HI
The Salon House, Champaign, IL
Client Loyalty Program
On-Hold Messaging
Progressions Salon Spa Store, Rockville, MD
IN-SALON MARKETING
In-Salon Merchandising Display
Vito Mazza Salon & Spa, Woodbridge, NJ
In-Salon Promotional Campaign
The Red Door New York, Elizabeth Arden Spas, New York, NY
Out-of-the-Box Marketing
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Originally posted on Modern Salon
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