Polish Promotion to Celebrate OPI's George Schaeffer

By Lauren Salapatek | 02/16/2012 3:39:00 PM


OPI announces the launch of the new City of Hope limited promotion to celebrate City of Hope 2012 Spirit of Life Honoree George Schaeffer. Each display features four bestselling OPI nail lacquers, including Bubble Bath, Cajun Shrimp, Strawberry Margarita and You Don’t Know Jacques! OPI will donate $6.00 for each display sold directly to City of Hope for the research and treatment of diabetes.

“I am extremely honored to be this year’s City of Hope Spirit of Life Honoree, and I wanted bring new national attention to this wonderful organization,” said Schaeffer, OPI President. “With the help of the beauty industry, my goal is to raise and donate at least five million dollars toward diabetes research at City of Hope, of which I will personally match up to $2.5 million. With this new OPI promotion and the support of people across the country, I believe we will make great strides in achieving this goal.”

This limited edition promotion includes 12 nail lacquers (three of each shade) in a colorful display featuring artwork designed by City of Hope patients. The promotion is available only in the US beginning April 2012 at professional salons.

Schaeffer will be presented with City of Hope’s distinguished Spirit of Life Award on July 21, 2012, during the Professional Beauty Association Beauty Week, hosted by Cosmoprof North America, at the Mandalay Bay Resort & Casino in Las Vegas. The promotion will be available through the end of 2012.







ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.


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