How Charles Ifergan Salons Successfully Use Groupon

By Alison Alhamed | 10/25/2012 1:53:00 PM

 

For his nearly 40 years in business, Charles Ifergan, salon owner of four locations in Chicago, Illinois, was always a firm believer in not discounting his services. "Well, as we know the world has changed and, a couple of years ago, I took another look at my business and said, 'I have to look at this with new eyes,'" Ifergan says.

Ifergan was inspired by IBM's most recent campaign "I am an IBMer"--that shows that businesses "are not in charge the way they used to be, the customer is in charge--she is your new boss," Ifergan says.

"The world has changed," he says. "It's not changing, it has changed."

Learn how Ifergan used Groupon to offer a discounted service that not only was incredibly successful with attracting new clients, but the experience allowed him to retain those clients, boost new business, and create buzz in an untraditional form of marketing.

 

 

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ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at aalhamed@vancepublishing.com.

 


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