GramercyOne's Name Change to Booker

By Lauren Salapatek | 01/07/2013 12:01:00 PM

 

New Booker logo. GramercyOne, a service management platform (SMP) that unifies operations and automated marketing on a single cloud-based system, changed its name to Booker, to simplify its brand and align with the company’s focus on helping service-based businesses run and grow successfully. The company also launched a pilot for Deal Maker, an enhancement to Booker’s automated marketing component. Deal Maker brings yield management and dynamic pricing to local service businesses by identifying, promoting, and filling off-peak appointments.

Booker provides a comprehensive solution to replace everything from manual methods to disconnected software. The cloud-based platform unifies the essential components of running a service business and improves efficiency for its clients, who range from Fortune 500 companies to thousands of local small businesses.

"As demand has grown for our platform across more vertical markets, we realized it was time to simplify our brand by closing the gap between our company name, GramercyOne, and our product, Booker,” said Josh McCarter, CEO of Booker. “In addition to booking appointments, business owners also want to book revenue and book new customers with promotions and special offers. Our new brand, combined with the launch of Deal Maker, streamlines and better reflects the strategic direction of the company as we expand our customer verticals and solutions portfolio.”

Small businesses are the backbone of the economy, but are frequently the last companies to have world-class technologies available and focused on their needs. Approximately two-thirds of their appointments go unfilled, making it clear that small service businesses need a tech transformation.

Deal Maker, an automated system that generates deals for off-peak times, helps local service businesses retain and attract new customers by taking the complexity out of online promotions. Deal Maker enables businesses to fill appointments by automatically identifying off-peak times, setting promotional prices, and then distributing those specials across popular web destinations.

"We use Booker to run all aspects of our daily operations, and now, Deal Maker has made a significant increase in new bookings and product sales,” said Lorrie Brennan and Tina Devlin, co-owners of Dry Lounge, a new concept hair salon for hair blowouts and styling. “Since it’s completely automatic, it creates new deals and bookings, and we don’t have to lift a finger. We are excited about the tools Booker provides to help Dry Lounge grow. They just get our business.”

www.booker.com.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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Desiree    
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January, 11, 2013 at 07:00 PM

We recently switched to this salon software and have noticed significant changes in upselling and package purchases. It's amazing!!