Video Follow-up: According to Kuzmeski, after your interview instead of writing a personal “thank you” letter or e-mail to your interviewer, try recording a quick video. Script your response and record the quick message using a video camera, your phone or a webcam. Post your video to YouTube and send the employer a link. (In your video identify the job you interviewed for, tell them three things about your background that highlight you and, lastly, thank them for their time. The video should be no longer than two minutes.)
Branding Yourself —Cautiously
In Practice: In the interviewing process’ make sure prospective employers know your expanded presence on Facebook will mean you will be bringing clients with you to that new position, as well as valuable experience on how to help that business through Facebook. “By having a full portfolio of great pictures of your work, pictures of yourself working with and helping well-known beauty industry icons, and a professional Facebook presence, your chances of getting into the best salons will skyrocket,” says ScissorBoy. At Elle Marie Hair Studio in Bothell, Washington, staff members are encouraged to become active members in the Facebook community and interact with and share content from the Elle Marie Facebook page as often as possible. “During meetings I’ll offer a few words of advice to make sure our team members are using Facebook’s tools in the most effective way possible,” says Bossert. “My recent soap box has been to encourage our team members to hold off on posting their photos from industry shows and events directly to their personal profiles. Instead, a more strategic approach is to post those pictures to our business page and then they can share the post from there.” Bossert also says posting inappropriate or embarrassing photos is a definite turn-off for employers.
“Reveal too much on Facebook and you may frighten hiring managers. Reveal too little and you may get tossed aside as though you have submitted an incomplete resume.”
At The Root Salon in Phoenix, Arizona, salon owner Lauren Hart says her staff is required to present themselves professionally on Facebook. “At first I asked my stylists to have two separate Facebook pages. Now, I have loosened up a bit. I have found that their generation interacts more when the staff is not as ‘sales’ oriented and does socialize a bit. In our employee handbook they are strictly forbidden to talk negatively about work or one another and they are coached often about what our brand and cultural appearance needs to be online.”