BioIonic's Agave Smoothing Haircare

By Lauren Salapatek | 07/24/2012 3:04:00 PM

 

Bio Ionic has announced the launch of its new Agave Smoothing brand, it's the one stop shop for smoothing! Frizz fighters looking for a temporary smoothing experience can use the healing oil treatment, or for longer lasting results they can experience the in-salon treatment, which lasts up to 12 weeks.

So how did BioIonic come up with the Agave ingredient? When Bio Ionic President Fernando Romero was a boy growing up in the lowlands near Acapulco, Mexico, his grandmother taught him how to make natural hair and body products using Agave, Coconut and Vanilla. Today, Fernando brings us his Agave-derived smoothing products.

The Agave plant itselt survives in the high, arid desert conditions by preserving every drop of water it can. The sugars inside the Agave plant act like reservoirs, locking in moisture. The same chemistry has been harnessed in both the Agave Healing Oil Treatment and Agave Smothing Treatment formulas.

The Agave Healing Oil Treatment smoothes and restores frizzy, unmanageable hair. And because it's derived from a plant, it is noticeably more lightweight and less "oily-feeling" than the traditional Argan-type hair oils.

Agave’s Smoothing Treatment takes just over an hour from start to finish (pending hair length and texture) and hair color can be carried out the same day! Not only that, but Agave’s processing time is 20 minutes on the hair, whatever the hair type – including Caucasian, Asian, African American. Another cosmetic win for the treatment is that clients can shampoo their hair the same day.

For more information on this line, visit agaveoil.com or bioionic.com.

click image to zoomAgave Smoothing Treatment

click image to zoomAgave Healing Oil

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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