Research shows that gift cards remain one of the most popular items on wish list, and Valentine's Day is one of the beauty industry's biggest gift holidays. SalonTarget helps you get gift-card ready.
Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."
In Ft. Lauderdale, Florida, the Ouidad Salon by Chadwick and Igor is elevating the client experience by embracing a new communication technology.
At SALON TODAY, we're always on the lookout for best practices and how-to case studies from salon owners on making business more efficient and profitable, and encourage our community to search for and share solutions. Here is a collection of success stories recently added to the Aveda Means Business blog. This series covers hiring strategies, strengthening retail with new promotion ideas, and helping staff grow color revenue.
Gift certificates are sales today and butts in seats tomorrow… and especially in the coming months after the holiday rush. They can also be some insurance against slower times.
You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.
Building a strong Instagram presence is essential to standing out in the beauty industry, and utilizing this free social service can be one of your best marketing tools. Learn some vital tips and tricks straight from the MODERN editorial team on how you can start boosting your business today with the help of social media.
Heading out in your pj’s with a pie hangover just isn’t the best way to do Black Friday anymore. Stay in, get comfortable, the Donna Bella 4-Day Black Friday Event means business! We talked to Jordan Glindmyer, owner of Pinup Jordan's Mermaid Lounge, and got three hot tips for you this Black Friday weekend.
In a series of frank dialogues with owners and stylists around the country, Nick Arrojo gets to the bottom of how salons can compete in today’s crazed retail world.