Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.
Research shows that gift cards remain one of the most popular items on wish list, and Valentine's Day is one of the beauty industry's biggest gift holidays. SalonTarget helps you get gift-card ready.
A good consultation can make or break a great salon experience. Industry guru Tabatha Coffey was a speaker at the most recent Phorest Salon Owners Summit in Dublin, Ireland and gave her tips on the perfect consultation. Here she shares her top five.
Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.
How have you decided to manage free haircuts for family members? How are you seeing to it that you can take care of family and yet not be abused?
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."
In Ft. Lauderdale, Florida, the Ouidad Salon by Chadwick and Igor is elevating the client experience by embracing a new communication technology.
At SALON TODAY, we're always on the lookout for best practices and how-to case studies from salon owners on making business more efficient and profitable, and encourage our community to search for and share solutions. Here is a collection of success stories recently added to the Aveda Means Business blog. This series covers hiring strategies, strengthening retail with new promotion ideas, and helping staff grow color revenue.
Gift certificates are sales today and butts in seats tomorrow… and especially in the coming months after the holiday rush. They can also be some insurance against slower times.
You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.
The holiday season is right around the corner! For many salons and spas, the end of the year is one of the busiest times. Throughout the hustle and bustle, some things may fall to the wayside, including marketing initiatives. Luckily Millennium S.I. has you covered with a pre-made holiday marketing calendar to help you increase your sales for the rest of 2017.