Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.
Learn 10 important ways to improve your salon profit and keep your business from losing money.
In an exclusive interview with Salon Today, Emilio Cornacchione, co-owner of Pittsburgh's Izzazu Salon Spa and Serata discusses his experience with Smarter Lifestyle Network, a new technology that entertains, educates and markets to clients, while creating a new revenue stream for the salon.
Described as "a modern take on a classic shop," Garrison's delivered on that promise with a celebration on Robbie Burns Day that blended modern marketing with old school barbershop culture.
What's in the trend forecast for the spa industry? Four spa experts from around the U.S. weigh in on which services and treatments will be in-demand for 2017 and which ones are ready for retirement.
MODERN reached out Frank Gambuzza to get his reaction to the closing of the Ted Gibson salon. In this article, Gambuzza shares his thoughts on the shift in the industry.
Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.
The amount of education that is offered at the International Salon and Spa Expo (ISSE) is better than ever this year. Along with professional education classes in hair, nails, skin and business, there will be a number of stage presentations featuring the biggest names in beauty.
By embracing a revenue management system from the travel and hospitality industry, New York's Asandra Spa Lounge has grown to two locations and more than $5 million in sales. Discover how co-owners Gene and Paul Frisco use capacity planning to keep the appointment books full.