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Salon Today

May 2014

It's All About the Client Experience

Today's discerning clients are shopping for experiences and will pledge their loyalty to salons and spas that deliver. Hospitality gurus including Eric Fisher, John DiJulius and Van Council share how they compete in today's economy by creating unforgettable client experiences. Plus, Charles Penzone's Debra Pezone turns her personal story into an inspiring initiative to empower young girls abd help them find their inner beauty.

In This Issue

Article

The Age of the Guest Experience

Stacey Soble | April 30, 2014

Today’s savviest beauty customers are shopping for experiences, and will pledge their loyalty to salons and spas that deliver. The industry’s hospitality masters share how to create and maintain a competitive edge through the guest experience.

Article

Front Desk, Front Line

Stacey Soble | April 29, 2014

Crystal Focus Coaching's Kristi Valenzuela helps your salon make a great first impression by instilling customer service standards into your front desk team.

Article
Article

Friendlier Skies

Stacey Soble | April 29, 2014

A canceled international flight forced me to experience a new airline and opened my eyes to a new adventure in hospitality.

Article

Eric Fisher's Hospitality Vocabulary

Stacey Soble | April 29, 2014

As one of the industry's thought leaders in the area of creating an unforgettable guest experience, Eric Fisher is shaping the vocabulary he expects staff to use with guests.

Article

Van Michael's 21 Guest Service Standards

Stacey Soble | April 24, 2014

Salon Owner Van Council says the secret to consistency in customer service across locations is the constant drilling of his company's 21 guest service standards.

Article

Aromatic Edutainment: Salon Roux's Retail Event

Stacey Soble | April 16, 2014

To launch a new personal and home fragrance line in its retail boutique, Salon Roux brings in the manufacturer’s founder for an afternoon of custom blending fragrances for clients.