The Technology Issue: The Age of the Digital Director
In the 1960s and '70s, it was in vogue for salons to hire Artistic Directors. In the 80s and 90s, salons rushed to employ Color Directors. Today, savvy salons, both big and small, are tapping Digital Directors to help them develop an online voice for their brand, manage their social media and formulate the salon's strategy for digital communications.
In SALON TODAY's special technology issue, we profile six salons--Arrojo Studio, Mario Tricoci, Intrigue Salon, Schardein's, Maxime's Beauty and Salon Grego--and meet their digital directors. Plus, learn the results of our groudbreaking 2014 Salon Technology Study, generously sponsored by SureTint and leverage our 2014 Software and Technology Guide to link to the latest tech companies that help salon and spas prosper.