By Stacey Soble | 03/05/2012 5:11:00 PM
As color manufacturer Goldwell prepares to launch an innovative direct-to-consumer campaign about the benefits of an in-salon service over at-home box color, industry icon Nick Arrojo sits down with Stacey Soble to talk about the importance of the professional service.
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ABOUT THE AUTHOR: Stacey Soble
Stacey Soble has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the editor in chief of SALON TODAY.
Read Stacey Soble's Blogs
Nick is and always has been genius. We need to give the guest in our salon choices in prices and give them several ideas so they can make the service reach into their budget !
Ease into the guest service don't go overboard right away! Thank you Nick
Stacy, Thank you so much for bringing this problem to the consumer!!
It is an on going problem that certain manufactures are destroing our proffessional colour!
One day, maybe at IBS you can ask me about my naked client after doing her own hair colour out of a box!!
Please post this on www.salongalaxy.com web-site, we've been on the warpath to stop this from getting anymore traction!
If you have any questions please call me any time! 914-588-8348
sincerely
David Fabi NYC-USA
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