The International Salon/Spa Business Network (ISBN) will present its Legend Award to Farouk Shami at its 2012 Conference April 15-17 at the Terranea Resort in Rancho Palos Verdes, California. Shami is the founder and chairman of Farouk Systems, Inc., a multinational corporation that manufactureres the BioSilk and CHI brands. those lines are sold in more than 100 countries which has given Farouk a unique perspective global business and how to succeed in the 21st century.
"Farouk Shami is a hairdresser's hairdresser," says Paula Malloy Huerta, product development and marketing director for JDPenney and ISBN past president. "He has dedicated his career to helping stylists earn more money, while working in a safe and healty environment. For example, in his Chi Enviro Smoothing System, he created a safe alternative to Brazilian/keratin teratments. Not only do our stylists breathe more easily, they make more money because their clients love the results. Farouk is a man of great character, who cares greatly for and about others and gives back to help others live better lives."
Adds Patrick Neville, ISBN Board Member and chief merchant for BeautyFirst, "Farouk is not only an industry icon, he's recognized by the general public as an artist, visionary, entrepreneur, humanitarian, celebrity and political candidate, thanks to his appearances on 'The Apprentice' and his run for governor of Texas. After landing in the United States in 1965 with $71 and a dream, he worked hard and smart to create a billion dollar enterprise—he truly personifies the American dream."
Shami's story begins more than 45 years ago, when he came to the United States on a scholarship, intending to follow in his father's footsteps and pursue a career in education. While studying, he began working part-time hairdresser and discovered his true calling when he became a salon owner. Being an entrepreneur and small business owner gave Shami an opportunity to create better, more efficient tools to perfect his cratft. In 1986 he enjoyed a major breakthrough, the first of many, when he invented SunGlitz, the first ammonia-free hair lightener and coloring system. From that moment, Shamit's mission became enironment, education and ethics, creating a company that is environmentally responsible, promoting education and adhering to the highest ethical standards. What followed was the invention of the CHI line of ceramic thermal tools, hairdryers with low EMF (electromagnetic fields) and a line of hair tools that features nano silver, which eliminates up to 650 forms of bacteria, making salons healthier for stylists and clients alike. He holds 10 patents for his inventions.