connecting with clients
Your software program should make life easier not only for the receptionist—it should facilitate your interactions with clients as well. "With STX, if a client prepays, she doesn't even have to stop at the front desk on her way out of the spa," says Moran. "The software keeps a running track of a client's series of services, so you can tell her how many she has left and when she's running low."
Your software program should also help you track a client's past, present and future at your spa. "Harms Millennium features a client selection screen for obtaining specific sets of clients to market to," says Matthew Scudder, Harms' process manager. "This includes clients that haven't been back in X weeks, clients who have a gift certificate about to expire or clients that have been to the location at least X times and have spent at least X dollars but do not have a future appointment booked—it's very powerful for your business."
Some systems make gift-giving easier as well. Shortcuts recently partnered with Givex, a gift card system that allows the cards to be used at multiple locations—a big plus for franchises. "The card is also reloadable, so it's more flexible," adds Reavis. Mikal also offers a Hint Kit, which is designed to help the spa get clients' spouses to purchase gift certificates for the clients around the holidays. Want to get in touch with your clients? Elite Software's salon and spa management program includes a function to generate postcards, letters and e-mails for marketing to your clients, and allows for exporting of clients mailing information as well.
Whichever software your spa decides on, make sure it has enough options to fit your needs, and that the company provides ample training on the system. Above all, it should be user friendly. "With a high turnover rate at the front desk, that's vital," says Reavis.