The new SALON TODAY 200 moves beyond growth to honor best business practices.
The application for the new SALON TODAY 200 is now available, and while this year’s eight-page form may cause a moment’s hesitation, it’s actually easier than ever to compete. That’s because owners can pick and choose the categories they want to compete within, literally designing their own ST200 experience.
With a long history of honoring the fastest-growing salons in North America and providing readers of the magazine’s special January issue with tangible business benchmarks, the new ST200 moves beyond growth to also reward the best business practices of salons. “While growth is still a good barometer for a healthy business, we recognize it’s not the only measurement of success,” says Stacey Soble, Editor in Chief of SALON TODAY. “We also acknowledge that the current economic climate may make growth difficult even for the best businesses—while growth still is a competition category, it’s now one of 11 Best Practice sections that applicants can choose.”
In addition to submitting their information about their business overall, 2010 applicants will be invited to answer brief questions and submit essays in one or more of the following categories:
- Growth: What’s been the biggest contributor to your growth and how have you maintained it during a tough economy?
- Salary & Benefits: Why are you considered a top employer in your area and what do your employees say about you?
- Retention: How do you track retention and pre-booking rates and use that information to coach employees?
- Customer Service: What are the elements of your customer-service program and how do you measure return on investment on these initiatives?
- Recruitment and Training: How do you recruit and select new employees? How do you educate them on your systems, techniques and culture?
- Advanced Education: How does the salon encourage and support employees’ educational efforts both in and out of the salon?
- Marketing: What have been your most successful marketing programs and how did you measure the results?
- Environmental Sustainability: What are your environmental efforts and how do you communicate them to your staff, clients and the local community?
- Inventory: How do you select new lines? How do you monitor your inventory, order new stock and eliminate slow sellers?
- Retail: What’s your salon’s retail process and how do you encourage sales and motivate employees?
- Technology: How has salon technology helped you streamline business, motivate employees and communicate with clients?
Download the application (PDF)