Jacque Leonard, owner of Salon Roux, in front of her tree of donations.
It's the majesty of the centrally-located, 14-foot Christmas tree that first strikes clients to Salon Roux, in Paso Robles. But on closer examination, it's the tree's 60-plus 'ornaments' nestled among the garlands and lights that leave clients in awe. For each one of the formally-printed, cream-colored ornament cards details an individual donation, from B&B getaways to bundles of beauty products to private tours and tastings at local wineries.
The tree is the result of a collaboration between Salon Roux, Cinquain Cellars and the Dare to Share Organization, a non-profit that raises money for children's organzations. "Once we got started, we were amazed at the generosity of local businesses and ended up with 60-plus donations on the tree representing more than $5,000 worth of prizes," says Jacque Leonard, owner of Salon Roux. "One very lucky winner will receive all of the tree's gifts."
The tree drawing will be the highlight of the Dare to Wear Red Christmas Celebration, which will include wine and hors d' oeuvres, a silent auction and an appearance by actor Ivan Sergei. All proceeds from the Dare to Wear Red event will be donated to the Central Coast Autism Spectrum Center and Smile Train.
"The whole thing came together fairly easily," says Leonard. "The founder of Dare to Share is a client of ours—and we've been hearing about all the great work they do. We never would have thought of having an event of this scale at the salon, but every time she'd come in she'd say, 'This is an amazing space-we need to do something here.'"
A closer look at one of the cards.