Representing three different segments of the salon and spa industry, Jane Wurwand, Lynelle Lynch and Jana Westerbeke give us their perspectives on:
How will the marketing and promotion of skin care and spa services change in the next few years?
“When it comes to marketing skin therapy and health, both the marketing
message and the delivery system for the message are about to undergo
massive transformation. The fantasy, pampering, indulgence and luxury
paradigm, which lingers in the spa and skin care world, is ridiculously
outmoded and defunct. What’s most crucial now is that the product and
service integrate into clients’ lifestyles with contemporary relevance.
The benefits of the product must be immediately tangible and
accessible, allowing clients to incorporate the brand into their life
as a daily practice. The connection with the consumer will become more
and more intimate—an ad in a magazine or on TV is too generic. Wise
marketers will reach key stakeholders through e-mail, BlackBerry,
Facebook, Twitter and more. Transmission via personal electronics must
be concise and highly personalized. This calls for increasingly
sophisticated data gathering and management by manufacturers and spa
owners. Know your database and own the market.”
The International Dermal Institute
|Salon Today congratulates Jane Wurwand for being named Woman Business Owner of the Year by National Association of Women Business Owners.|
Bellus Academy of Beauty and Spa
Do you have a hot topic on which you’d love to see different perspectives from the industry? Send it to Stacey Soble at
firstname.lastname@example.org and we’ll get the dialogue started.