The First Be-Cause Charity Event

By Lauren Salapatek | 01/10/2011 11:36:48 AM


March 5, 2011 marks the first Be-Cause charity event at Tela Studio's in the meatpacking district of New York City. If you haven’t heard of Be-Cause, founded by Millennium Salon Software, it is a movement to unite those in the beauty industry that are doing more to be recognized in some way. “When we started this initiative we had no idea how far it would take off,” says Robert Maconi, VP of Business Solutions for Millennium Software. “Our intent was to give back to the beauty industry in the form of inspiration. In return we were inspired by hundreds of beauty professionals that are making waves in their communities.” This initiative has transformed into a huge celebration supporting a charity relevant to the beauty industry.

The Be-Cause buzz is buzzing loud and clear and industry celebrities everywhere are supporting it. Robert Cromeans, John Paul Dejoria, Warren Tricomi, Rita Hazan and many others are standing strong behind the Be-Cause movement. Brigg Van Osten, winner of Shear Genius Season 3, and Ted Gibson have already committed to attending the event.

So far, the buzz is that the night will include cocktails, a presentation from Philip Pelusi, a word from Be-Cause founder John Harms and gift bags. All proceeds raised will go to Beauty Changes Lives (BCL), an organization focused on raising funds for scholarship programs to benefit new students entering the beauty industry and provide advanced education programs for licensed beauty professionals.

Are you in with the Be-Cause? Exclusive invites will go out in the next few weeks. Become a part of it on Facebook by searching Be-Cause and be in NYC on March 5, 2011, the day before the IBS Show. If you’re attending the IBS Show this is a great reason to come to New York City a day early.





ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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