It’s the feet that do the walking at Andre Chreky Salon and Day Spa in Washington D.C., where a special menu of pedicures offer clients some serious globetrotting. Clients can sample the Tuscan Citrus Pedicure, the Egyptian Milk and Honey Pedicure, Tahitian Papaya Pedicure, Japanese Tea Pedicure or the Norwegian Express Pedicure.
To create innovate services like these, gather your nail staff, query your nail manufacturers, and do some serious brainstorming. Incorporate unique products, natural ingredients and essential oils to customize your own unique menu.
It also helps to consider your client base. Andre Chreky has long catered to brides, and its spa staff is busy creating something really fun for this coming wedding season. “Like everyone else we study trends, and monogramming is huge right now,” says Paula Cassidy, Andre Chreky’s spa director. “We’re working on a Monogram Package, which would feature a French manicure and pedicure with a silver or gold metallic initial on one finger and one toe. A bride could choose to feature her initial on one and her future husband’s on the other.”
While the specialty nail service promises to capture attention, sometimes you have to listen to your clients to determine their unique needs. For Andre Chreky, express manicures and pedicures also have become a vital part of their business. “We are a city spa, and our clients need to get in and get out—while they may want to enjoy the hour-long luxury service, they find they only have 30 minutes.”
Adding express services to the menu occurred after the spa battled too many clients requesting polish changes. “It was killing us,” says Cassidy. “Clients would book polish changes, but once in the chair ask if we could just reshape their nails or trim the cuticles. That’s how we discovered that what they really needed were express services. Now, we don’t even have people requesting polish changes.”
Show ’Em the Goods
When a busy salon or spa ‘gets known’ as a specialist in a particular area like creative hair color or skin care services, it can be challenging to convince clients that you are more than a one-stop shopping experience. But don’t forget, when it comes to promoting your nail services, you’ve got a built-in database of targets from the clients who frequent your hair and spa departments.
At William Wesley Grand Salon in Davenport, Iowa, owner William Wesley Keck introduces clients to nails during their first salon experience. “Our salon tours enhance the nail department and during the consultation process, we’ll talk about the services we offer,” he says. “As a welcome, new clients also receive a $5-off coupon to try any other service than the one they are booked for, and manicures are a popular choice.”