Seybold has a similar trick: he discards the scoops that come with lighteners and uses smaller scoops that he bought from HomeGoods. “More lightener usually goes down the drain than color, because it’s so easy to throw in one big scoop. The small scoops have come in very handy.” Additionally, Seybold has changed the way color is measured in his salon from volume to weighted scales from Product Club. “It’s hard to read and measure ounces,” he explains. “The tendency for most colorists is to take a 2 oz tube, squeeze it all in a bowl and mix it. They won’t take the time to cut it down by a third, so they end up throwing 1.5 oz out. But with grams, you can go down to 20, 40 or 60, and it’s much easier to do that math. The savings really add up.”
The right extras can also boost your color business. Besides the all-important color bar, technology, environment and incentives are changing the way color services are carried out—and clients are taking notice.
Maxime, which held its grand opening this month, was designed in an all-white palette. “Many salons have beautiful colors on the wall, but it affects color on the hair,” says Enos, which results in reflections that make it tough to discern the true shade you’re putting on the head. As such, the floors are non-staining, white Italian tile, the color bar is white, and the shampoo bowls are white. Color application is done out in the open at the long table, not at stations. Heated dryers from Takara Belmont are specially designed to roll slowly around the head to ensure even processing while allowing a client to carry on a conversation without shouting over the noise. For the opening party, Enos created her own color collection, showcased on live models, and provided champagne beverages that coordinated with the featured shades—blonde, brunette and redhead. Her future plans include introducing a private label make-up line, so color clients can get a cosmetic consulation to go with their new look; and eyebrow shaping to complete each client’s beauty regimen.
Convenience counts, agrees Seybold. His biggest retail item right now is ColorMark, a temporary color touch-up brush. “It works very well, and it’s terrific for helping clients stay with color,” he says. “When a client starts to see outgrowth in seven to 10 days, you can lose her if she decides it’s too much maintenance. But this will do an awesome job of camouflaging the line and makes colored hair more convenient.”
Depending on the type of color service, you’ll want to suggest that clients come back for touch-ups between five and 10 weeks, say the owners. And with color menus literally spanning the spectrum with various offerings, there’s no doubt that color-shy clients really are a thing of the past. Hair color has always been an art form, but now it can be brilliant business as well.