Carenza relies on in-salon education provided by their color manufacturer, as well as DVD training that is particularly helpful in their Protégé program for new colorists. The salon has also expanded its color service to include extensions. With a line of clip-in extensions from HairUWear, the salon is able to color and clip individual extensions into clients hair for fun, temporary color that is great for kids or special occasions. For this service, the salon charges between $250-$325, depending on the amount and length of the extensions.
But, as with many things in life, variety may be the spice of the color industry. Many prominent salon owners believe using color products from several manufacturers ensures clients get the best. “It’s like being a chef,” says Enos. “We use it all, and it gets expensive, but it’s the way to color hair. One shade from one company might be better on a certain texture hair, or one lightener might be the best.”
At the End of the Rainbow
You’ll need to get the best results to break clients of their box-color habit. These DIY clients are easy to spot. Explains Stones, “When someone uses box color, they will apply it all over their head every single time. That creates build-up and several zones of color. It also leads to monotone.”
Gray clients are particularly notorious, she asserts. “When women color their gray themselves, they usually end up with ashy, almost green tones. We’ll show them a swatch that matches their hair, and they don’t believe it ... but when they hold it up to their head, they can see for themselves what their color really is. They say, ‘Oh my gosh, I had no idea.’” Unsurprisingly, Stones does a brisk color-correcting business, especially after explaining how dimensional color, in the form of coppers or mochas, will reflect light and add body.
Besides correction, fortifying add-on treatments allow you to charge more for services while obtaining better results. At Maxime, colorists always infuse the hair with protein, hydration, or collagen, whichever element seems to be lacking after the service, so that a client leaves with healthy, shiny hair. At Studio Gaven, Smith says there are always at least two add-ons for every service, whether it’s a glaze or conditioning treatment. “This is a part of the color business,” he says. Because color is locked in, it won’t fade, making touch-ups easier. To persuade clients to care for their hair at home, Smith recommends color-protecting shampoo, conditioner and masks for every client. If a client buys the whole regimen, their color is guaranteed. If they don’t buy all the products, then it’s not. What better way to drive home the importance of proper home care?