Michael Baker believes a stylist’s station is the 5’x5’ stage on which they perform in front of an audience—the guest. With that in mind, the creative director for Neill Corporation developed an interactive jump drive containing a video presentation to help hairdressers focus on giving a great performance.
“My objective is to put the fun back into doing hair—to help service providers look at their performance like any other performer does, be it an actor, musician, athlete or a film director,” he explains. “As creative professionals, we’re keen to advance our technical and creative knowledge as much as we can—this tool aims to remind us of the importance of how those skills are then communicated.”
Filmed through a hairdressing mirror, the piece gives viewers an intimate look at how an experienced salon professional provides the ultimate guest experience through the stages of greeting, initial consultations service, product education, saying goodbye and rebooking of appointment. “As artists, hairdressers innately don’t like to be told what to do,” shares Baker. “But to keep the energy and passion up, we need to look at every appointment as a performance. The more we practice the script, the better the performance is.”
Research has shown that during times of economic struggle, the ability to provide an experience unlike anyone else is what customers remember. “To help someone feel better about himself or herself and to pay attention to the relationships we have with others. This is what an ‘audience’ remembers,” he says.
The “5x5: The Stage” USB drive contains both the film and presentation along with a 46-page instructional booklet for $20. It is available online at 5x5thestage.com.