SO.CAP. USA Hair Extensions Hairstylist/Extensionist: Giuliano Giuliani Make-up: Frankie Photographer: Luigi Di Maggio Art Director: Giuseppe Bottiglieri

Where it’s at: Brittany’s Spa Salon in Jacksonville, Florida
How much it costs: $650 to $1,200+ for a partial head; $1,800 to $2,000+ for a full head; $3,000 for a year of extensions, plus maintenance
How many extension appointments are made each month: 10-15 appointments
Salon’s profit on service: $1,350 each for a full head; $210 per 60-minute maintenance service
How long it takes: Two to three hours for a full head; 60 to 90 minutes for a maintenance service
Target market: Young to middle-aged, professional women wanting to add length, texture, color or volume.

tip of the month

Owner Brittany Molina, of Brittany’s Spa Salon in Jacksonville, Florida, offers these tips to market hair extensions:

• Use a Makeover Lookbook in the reception and waiting areas.
• Have your certified extensionists and other staff members actually wear the extensions.
• To spark an interest, offer extensions as an alternative to chemical color or texture.
• Create a detailed section of your website that promotes hair extension services, products and benefits, while also showing makeover photographs.