Where it’s at: Brittany’s Spa Salon in Jacksonville, Florida
SO.CAP. USA Hair Extensions
Hairstylist/Extensionist: Giuliano Giuliani
Photographer: Luigi Di Maggio
Art Director: Giuseppe Bottiglieri
How much it costs: $650 to $1,200+ for a partial head; $1,800 to $2,000+ for a full head; $3,000 for a year of extensions, plus maintenance
How many extension appointments are made each month: 10-15 appointments
Salon’s profit on service: $1,350 each for a full head; $210 per 60-minute maintenance service
How long it takes: Two to three hours for a full head; 60 to 90 minutes for a maintenance service
Target market: Young to middle-aged, professional women wanting to add length, texture, color or volume.
tip of the monthOwner Brittany Molina, of Brittany’s Spa Salon in Jacksonville, Florida, offers these tips to market hair extensions:
- Use a Makeover Lookbook in the reception and waiting areas.
- Have your certified extensionists and other staff members actually wear the extensions.
- To spark an interest, offer extensions as an alternative to chemical color or texture.
- Create a detailed section of your website that promotes hair extension services, products and benefits, while also showing makeover photographs.