Service Spotlight: Myoxy Caviar Elite Facial

By Alison Alhamed | 09/09/2009 2:05:00 PM


Where it’s at: Renew Spa ( in Chicago.

Varun and Vipul Aggarwal.
Description on menu: The treatment begins with a gentle, foamy Timeless Balm Cleanser that leaves skin refreshed and free of impurities and toxins. After cleansing, alcohol-free repair lotion is applied. Once the skin has been cleansed and moisturized, Timeless Repair Serum helps soften and smooth fine lines and wrinkles. The treatment is finished with a repairing cream enriched with potent actives that combat signs of aging, leaving skin hydrated and replenished.

Products used in the service: “We use Pevonia products because they’re all organic,” says Vipul Aggarwal, co-owner of Renew Spa along with brother Varun. “We are a very eco-friendly spa, so we only use products that are eco-friendly and organic—plus they aren’t harsh on skin. Pevonia products smell so good you could just eat them!”

How much it costs: $135

How many appointments are made each month: Since May 2009, between 20-25 appointments have been made each month.

What is the salon’s profit on the service: 35 percent of cost, after product and labor costs.

How long it takes: 75 minutes

Target market: “We have clients aging from 25 years and up, but this is a little bit of a high-end facial and an anti-aging treatment,” says Vipul. “This particular treatment has attracted 90 percent women, 10 percent men.”

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ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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