The Service Buzz
 On the menu: Simply Smooth Keratin Treatment Target client: Anyone who seeks sleeker, more manageable hair Innovations: Customized Texture Management Do the math* If you or your salon performs an average of six treatments per week and charges $200-$450 per treatment, then: Your potential increase in gross revenue could be: • $200-$450 per Simply Smooth Treatment • 6 treatments/week • $1,200-$2,700/week x 52 weeks = $62,400-$140,400/year |
“When marketed properly, this product is for anyone who comes into the salon,” says Doreen Guarneri, Simply Smooth co-creator. “It’s not like a chemical straightener, because the client still can style her hair straight or curly, but now it will be humidity-resistant. The hair and the curl will stay calmer.”
Don’t Miss This
Simply Smooth’s fastest-growing service is Color Lock, which doubles as a keratin treatment and clear gloss for hair color clients. No extra booking time is necessary, and Color Lock is a great way to introduce clients to the benefits of keratin smoothing. Or, make the introduction through either of Simply Smooth’s two take-home keratin treatments.
Trend Alert
“We’ve taken a stance on keratin treatments,” says Louis Guarneri, co-creator of Simply Smooth. “We will email you certification from an outside lab. Every company should let stylists and clients know what they’re breathing.”
* Example is for illustration purposes only. Pricing is at the sole discretion of the retailer or salon. Actual results may vary. Not all products or offers available in all areas.
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