Service Spotlight: Color Me Baby

05/19/2011 2:35:10 PM

 

Some expectant mothers still worry about coloring their hair during pregnancy. Salon owner Rick Fogarty of Plan B Cut and Color Boutique, in Cambridge, MA, realized a growing need for less invasive color service and felt the “Healthy Glow” associated with pregnancy “shouldn’t end at the neck.” With this in mind, he developed a technique for off-the-scalp color applications called Color Me Baby, exclusive to his salon.

Description: Color Me Baby, a color application service for expectant mothers, keeps the color close to the scalp, without actually touching the scalp. As a master colorist, Fogarty prefers to add complementing highlights. “We use a baliage comb and thicken the color formulas so it prevents color from dripping onto the scalp,” he says.

Length of service: 30 minutes to apply plus processing time.

Cost: partial highlight: $80; full highlight: $120; re-growth to ends color: $99; re-growth only: $80.

How it’s marketed: “Details of the service have been getting around particularly by word-of-mouth and we post information on our Facebook page,” says Fogarty. We felt like we were due for a new service at our salon, and this fits perfectly.”

Products used: Baliage comb, Redken color Services per month: Six

 

 

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