A cross-country look at the spa services that make menus sing.




BODY


M’Lis Body Contour Wrap

WHERE: Skin and Beyond Day Spa in
Franklin, TN
(skinandbeyondspa.com)

OWNER: Martha Revis

DESCRIPTION ON MENU: An all-natural
wrapping process that detoxifies the
tissues while producing an inch loss
of up to 14 inches. It helps restore
elasticity to loose and sagging skin,
helps diminish cellulite and contours
problem areas of the body. A series of
3-6 treatments are recommended.

WHY IT’S A WINNER: Clients like
losing inches while detoxifying and
controlling cellulite.

LENGTH OF SERVICE: 60 minutes

PRODUCTS USED: M’Lis body polish
and internal products

WHO PERFORMS IT: Esthetician

HOW IT’S MARKETED: Spa’s website
and a weight loss fair.

UPSELL OPP: Retail products to
maintain the benefits; our anti-aging
lifting facial.

PRICE: $180

AVERAGE SOLD PER MONTH: 25


Salon & Spa Services: Body, MassageStar Skin Smoother


WHERE: The Spa at Shooting Star at
Teton Village, WY
(shootingstarjh.com)

OWNER: Shooting Star Jackson Hole

DESCRIPTION ON MENU: Restore your
skin’s softness and silkiness with a body
polish and milk bath. This softening,
nourishing body treatment restores
your skin’s comfort, hydration levels,
and softness. Featuring Alchimie
Forever, this treatment begins with a
complete body polish to exfoliate and
remove dead cells. A milk bath in the
unique Japanese soaking tub featuring
Helium body conditioner nourishes the
skin while alleviating signs of aging and reversing free radical damage.
Perfect
for dry, dehydrated skin. It’s ideal for
combating the dry mountain air. Enjoy
solo or as a couple.

WHY IT’S A WINNER: “The area we
live in is known for the mountains and
snow, which means high altitude, dry
and extreme temperatures,” says Sarah
Hodges, spa director. “This treatment
brings the skin back to a hydrated state
and reveals healthy new skin while also
protecting against the elements.”

LENGTH OF SERVICE: 60 minutes or 90
minutes, which includes 30 minutes of
massage

PRODUCTS USED: Alchimie Forever

WHO PERFORMS IT: Body worker
therapist

HOW IT’S MARKETED: Spa’s website

UPSELL OPP: The Secret Star Facial—also
by Alchimie Forever.

PRICE: $150 for 60 minutes, $215 for 90
minutes (includes 30 min. massage).


Salon & Spa Services: Body, MassageSignature Elements of Nature—
“Lake in the Sky” Water Cure



WHERE: The Spa at Mohonk Mountain
House in New Paltz, NY
(mohonk.com)

OWNER: The Mohonk Mountain House

DESCRIPTION ON MENU: A clarifying
and stimulating hot bath honoring the
surrounding forest. It combines extracts
of Balsam Fir, White Pink, and Pink
Peppercorn with an uplifting Green
Mandarin essential oil. Relaxing color
therapy, your choice of music, and our iced
elixir of the day relaxes your mind and body
as you complete this Signature experience.

WHY IT’S A WINNER: “Mohonk Mountain
House is located on Lake Mohonk. In local
Native American lore, the word ‘Mohonk’
translates to ‘Lake in the Sky,’ so the name
is an indigenous link to our property’s
history,” says Barbara Stirewalt, spa
director. “The treatment ingredients fit our
spa’s location—a natural forest preserve
and beautiful evergreens surround us.
The benefits of the ingredients are easy to
communicate: detoxifi cation, congestion
relief and an uplift of spirit.”

LENGTH OF SERVICE: 20 minutes

PRODUCTS USED: Naturopathica Deep
Forest Bath and Body Oil

WHO PERFORMS IT: Massage therapist

HOW IT’S MARKETED: Spa’s brochure,
website, and press kits are made
available to the media.

UPSELL OPP: “This particular water cure
is included in our Signature Elements
of Nature, ‘Shawangunk Grit’ Mineral
Body Treatment, so that combination
treatment is the perfect upsell. A client
may also want to choose a Wild Lime
Scalp treatment or Lemon Verbena hand
treatment during the soak,” says Stirewalt.

PRICE: $70

AVERAGE SOLD PER MONTH: 15 or more


The Island Waters


WHERE: Spa Julianna in Plymouth, MI
(juliannaonline.com)

OWNER: Julie Van Ameyde

DESCRIPTION ON MENU: By combining
the newest ingredients from France
and an array of treatment techniques,
an ultimate anti-aging breakthrough is
unveiled. An active concentrate delivers
firming ingredients deep into the skin
from head-to-toe. Then a gel-scrub is
applied, and over it we sprinkle a pure
freeze-dried seawater powder to heat and
liquefy the firming exfoliation. You are then
thoroughly exfoliated to remove dull cells
and promote active ingredient absorption;
next you enjoy a jetted treatment bath
full of anti-aging concentrate. The firming
finale is a personalized facial masque, and
your body is hydrated with a silky body
milk moisturizer.

WHY IT’S A WINNER: “It not only feels
good but smells awesome! We use both
the vichy room and the hydrotherapy
tub. Since it involves exfoliation,
hydrotherapy and a mini-facial, it’s a
great sampler for clients who want to try
more than one service but may not have
the time,” says Van Ameyde.

LENGTH OF SERVICE: 80 minutes

PRODUCTS USED: Phytomer Facial Mask,
Seawater Powder and Gel Scrub.

WHO PERFORMS IT: Esthetician

HOW IT’S MARKETED: E-mail promotions;
staff recommendations.

UPSELL OPP: Great with a massage
either before or after. Some clients add
a longer scalp massage to the brief one
that’s included. It can also be preceeded
by relaxing and detoxifying in the infrared
sauna.

PRICE: $170

AVERAGE SOLD PER MONTH: 25-30


Bootcamp for Butts and Tummies


WHERE: Soho Sanctuary in New York, NY
(sohosanctuary.com)

OWNER: Helen Benham

DESCRIPTION ON MENU: This serious
post-natal bootcamp treatment for
bulges is designed to improve skin
texture, stimulate collagen production,
increase cell regeneration, tighten slack,
spongy skin, reduce cellulite, ease water
retention while improving skin elasticity.

WHY IT’S A WINNER: “The bootcamp is
not only targeted toward women after
pregnancy, it’s effective for people who
lost weight or are aging,” says Julia Chan,
marketing manager. “We exfoliate and
use a mask that tightens the targeted
area. This treatment helps people get rid
of that ‘spongy’ look, water retention and
it reduces wrinkles and evens out skin
tone. Our client’s skin feels really lifted and
refreshed after a treatment.”

LENGTH OF SERVICE: “We suggest at
least six treatments to see results, all at
60 minutes per session.”

PRODUCTS USED: Mama Mio

WHO PERFORMS IT: Massage therapist

HOW IT’S MARKETED: “Spa’s menu, spa’s
website, and we were mentioned in
Europe magazine,” says Chan.

UPSELL OPP: Massage

PRICE: $150 for butt, $250 for butt and
tummy, $795 for six treatments.

AVERAGE SOLD PER MONTH: 6

MASSAGE


The Athlete’s Massage

WHERE: Miraval Arizona Resort & Spa in
Tucson, AZ
(miravalresorts.com)

OWNER: Miraval Arizona

DESCRIPTION ON MENU: Return your
body to peak condition. This massage,
designed especially for athletes,
combines intense, constant pressure
with targeted Thai-influenced stretching
to relieve sore muscles and increase
flexibility. We use arnica oil, known for its
anti-infl ammatory benefits, to increase
muscle elasticity while encouraging
muscle recovery and repair for improved
athletic performance.

WHY IT’S A WINNER: “The Athelete’s
Massage is popular because many of
our guests are out hiking, biking and
challenging themselves,” says Spa
Director Simon Marxer Amahon. “It
combines the benefits of massage and
stretching of the muscles and it is a great
pre- or post-exercise service.”

LENGTH OF SERVICE: 80 minutes

PRODUCTS USED: Organic arnica oil

WHO PERFORMS IT: Specially trained
massage team members

HOW IT’S MARKETED: It is marketed as
a great recovery massage for sore, tired
muscles and as a massage specially
designed for athletes.

UPSELL OPP: Thai massage following day.

PRICE: $210

AVERAGE SOLD PER MONTH: 5 percent
of total massages sold


WIFI Massage
 
WHERE: The Spa of Colonial
Williamsburg in Williamsburg, VA
(colonialwilliamsburgresort.com)

OWNER: Colonial Williamsburg

DESCRIPTION ON MENU: Step back in
time and enjoy a true getaway from
technology! Our WIFI massage soothes
and treats points of wireless sensitivity
and overuse. This full-body massage
includes a focus on your hands, arms,
neck and shoulders. A soothing eye
treatment relieves eyestrain.

WHY IT’S A WINNER: “The title of the
massage identifies the benefits of the
service,” says Kate Mearns, spa director.
“With the WIFI massage, we do a lot of
work on the upper back, the shoulders,
and the neck—the muscles that help with
posture. We do an intensified massage
on the forearms and hands, which tend
to be overworked from typing. We also
use an herbal eye pad that helps calm,
sooth and relax eyestrain.”

LENGTH OF SERVICE: 60 and 90 minutes

PRODUCTS USED: “An herbal eye pad,
arnica massage oil—which is good for
muscle soreness, and sometimes we use
lavender lemongrass lotion.”

WHO PERFORMS IT: Massage therapists

HOW IT’S MARKETED: “Our spa’s menu
and conference groups. When people
tell us their specifi c problem areas, we
may recommend this service.”

UPSELL OPP: Facial, body scrub or bath.

PRICE: $120 for 60 minutes, $180 for
90 minutes.

AVERAGE SOLD PER MONTH: “We
sell more WIFI massages in the winter
months. I do not have an exact number
but 60 to 65 percent of our services are
massages,” says Mearns.




 Massage Cupping Bodywork
Therapy



WHERE: Armory Massage Therapy in
Syracuse, NY
(armorymassage.com)

OWNER: Melissa Heavener

DESCRIPTION ON MENU: Favored
worldwide by millions of people because
it is safe, comfortable and remarkably
effective. Massage Cupping is a modern
bodywork adaptation of the ancient art of
cupping therapy. By creating suction and
negative pressure, cupping is used to:

• Drain excess fluid and toxins.

• Loosen adhesions and lift connective
tissue.

• Bring blood flow to stagnant skin and
muscles.

• Mimic the rolling action of deep tissue
massage without the discomfort.


WHY IT’S A WINNER: “Massage
cupping can be used for a variety of
techniques and reasons from relaxing to
therapeutic,” says Heavener. “You can
do wraps and body contouring with it.
It’s great for people with fibromyalgia,
athletes, and after intense workouts.
The cups roll the skin in a much gentler
way; it’s a different way than using your
hands. The service fits a wide variety of
clients needs.”

LENGTH OF SERVICE: “It’s as needed. It
can take from as little as a few minutes
to an hour—it depends on the person’s
needs and the service. We work within
tolerance levels,” she adds.

PRODUCTS USED: “A light lubricant
and oil for the glide of the glass cups;
special facial cups (small with a squeeze
bulb) and magnetic cups that we use
on the feet or for reflexology,” says
Heavener.

WHO PERFORMS IT: Massage therapist

HOW IT’S MARKETED: Spa’s website and
word of mouth.

UPSELL OPP: Massages and body wraps.

PRICE: No fee. Usually recommended
as an additional service for those who
need it.

AVERAGE PER MONTH: 100


Thai Massage


WHERE: Ginger Bay Salon & Spa in
St. Louis, MO
(gingerbay.com)

OWNERS: Laura Ortmann and
Jeffrey Evenson

DESCRIPTION ON MENU: You’re fully
clothed as your massage therapist
stretches your entire body to provide
a yoga experience. You’ll feel relaxed
and limber—as if you’ve had a yoga
workout!

WHY IT’S A WINNER: “It’s not like
anything else our clients have had,” says
Ortmann. “The nickname is ‘lazy man’s
yoga.’”
LENGTH OF SERVICE: 90 minutes

PRODUCTS USED: Aromatherapy oils

WHO PERFORMS IT: Massage therapist

HOW IT’S MARKETED: “We’re just
launching this therapy, so we have black
organic cotton T-shirts to publicize the
service. We also promote it on the
flat screens in the salon and on our
website,” she says.

UPSELL OPP: Refl exology and headache
massage for mind relaxation.

PRICE: $100, $15 of that is donated to
Aveda’s Earth Month initiative.

AVERAGE SOLD PER MONTH: 5

Aromasoul Ritual Massages


WHERE: Tyler Mason Salon Spa in
Indianapolis, IN
(tylermason.com)

OWNER: Tammie Baker

DESCRIPTION ON MENU: A unique
collection of rituals offering a deeply
restoring experience for the body and
soul. Discover the benefi ts and pleasures
of rare herbal blends and healing
modalities inspired by conditions and
cultures of ancient worlds.

WHY IT’S A WINNER: “These massages
fall into four categories: Oriental,
Mediterranean, Indian and Arabian
Ritual,” says Baker. “They all use the
scents from that area of the world, and
each one offers different benefits. We
recommend doing them in a series and
in the prescribed order.”

LENGTH OF SERVICE: 90 minutes

PRODUCTS USED: Comfort Zone oils,
aromatherapy and incense.

WHO PERFORMS IT: Massage therapists
with special training.

HOW IT’S MARKETED: Packaged for gift
cards and special times like Mother’s Day;
introduced to massage clients by inviting
them to smell the different aromas. “We
also award a gift to the front desk person
who sells the most,” says Baker.

UPSELL OPP: “Exfoliation—we suggest
a different exfoliant for each of the four
rituals,” she adds.

PRICE: $110

AVERAGE SOLD PER MONTH: 10