The Service Buzz


Priority: Healthy-Looking Hair
On the menu: Joico’s K-PAK Hair Repair Treatment and Age-Defy Haircolor
Target client: Every hair client.
Innovations: Next Level of Beauty + New Concept

Do the math*
Raise your hair color fee by a modest $10 to move color clients up to a K-Pak Hair Repair Treatment and Age-Defy anti-aging color, and they will your bottom line—without adding one minute to your time. Your potential gross revenue increase could be:

• $10 additional/Vero K-PAK Age-Defy Hair Color
• 20 clients/week
• $200/week x 52 weeks = $10,400/year

The cornerstone of all Joico products is
Quadramine Complex, a patented technology that
repairs and maintains healthy-looking hair. K-PAK
products contain the highest concentration of
Quadramine Complex, repairing and reconstructing
from back bar through retail. Joico’s latest
advancement, Vero K-PAK Color’s Age-Defy Haircolor,
also incorporates Quadramine technology to reconstruct
hair as you color; its 3-Defense Technology
appears to reverse the signs of aging by improving
hair’s texture, luster and color—TLC redefined!


Don’t Miss This


In March, Joico launched the K-PAK Quadraion Pro-
Dryer. Infused with keratin technology and its own
smart-ion generator to maximize moisturizing negative
ions, the powerful, ultra-lightweight dryer dramatically
reduces drying time. This follows last year’s
tremendously successful launch of another revolutionary
tool breakthrough, the K-PAK ReconstrRx VaporIron.
When used with ReconstRx VaporFuel, the VaporIron
has been shown to decrease hair breakage by 40+ percent,
reduce color loss due to daily shampooing and
thermal styling by 33.5 percent and minimize curl
reversion even after 12 hours in 90 percent humidity.**


“The K-PAK ReconstRx VaporIron and VaporFuel
with Quadramine Complex can be offered as an insalon
‘Infused Hair Repair’ service for healthier looking
hair,” says Candy Gebhart, senior director of marketing,
Joico/ISO. “At $20 per service, a salon can add
$30,000 in revenue.”*


Trend Alert


Strengthening its commitment to producing green
power onsite, this year Joico/Zotos joined the U.S.
Environmental Protection Agency’s (EPA) Green Power
Partnership and made EPA’s Top 20 Onsite Generation
list. EPA estimates that the company’s green power
is equivalent to avoiding the carbon dioxide (CO2)
emissions of nearly 900 passenger vehicles annually.


* Example is for illustration purposes only. Pricing is at the sole discretion of the retailer or salon. Actual results may vary. Not all products or offers available in all areas.

** Based on Joico research


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