Hairstyle trend: The beach wave

By Stacey Soble | 12/31/2009 3:06:00 PM


Sandra Bullock promoting "The Blind Side" on Jay Leno, Kate Hudson cheering at the World Series, Miley Cyrus in her chart-topping "Party in the USA" music video--all are sporting the hottest texture trend to hit fashion, music and Hollywood scenes--The Beach Wave. This new, loose, undefined, soft, undulating wave is reminiscent of the look you get after stepping from the ocean and the hair forms a soft, subtle, natural wave.

Developed by Pravana, The Beach Wave is a new service that incorporates a unique application of a gentle, new formula that contains no Thio.  The formula utilizes natural Cysteamine, a natural amino acid, to realign the hair's internal bonds to create the soft, sensuous waves. Safe for color-treated hair, the formula incorporates Keratin Fusion Restructurizing Serum to infuse hair with silk and human hair keratin amino acids which strengthen, protect and add shine. 

With the Beach Wave not only can you give clients a celebrity look they crave, but the new salon service adds some excitement to the salon menu and some incremental revenue potential to your bottom line. 

How to Catch Some Waves...
In early 2010, there are a number of opportunities to learn about Beach Wave:

Catch the SALON TODAY podcast. Listen in as Editor Stacey Soble interviews Pravana President Steven Goddard, as he shares where the Beach Wave trend emerged, how stylists can recreate the trend, and how it offers salons new revenue potential.

James Gartner
Sign up for the Beach Wave Webinar on January 11, 2010 at noon (PST) and 3:00 p.m. (EST)
. Featuring James Gartner, one of Pravana's top educators, the webinar will demonstrate how to perform this exclusive salon service. You will learn the step-by-step procedure in applying the Beach Wave, as well as some styling techniques. Gartner also will discuss how to apply the service to different hair types and textures, as well as provide valuable insight throughout the entire learning experience. During the webinar, Pravana will be collecting live e-mail questions which Gartner will address. The webinar will conclude with a Pravana fashion show, where participants will see a variety of different hair colors and textures with The Beach Wave look. Click here to register for the webinar.

Catch a Beach Wave Party. Join the Party in the USA and learn how to give your clients the newest wave in texture treatments. Thoughout the month of January in select distributor stores across the country, Pravana educators will host Beach Wave launch parties. Stylists will have the opportunity to learn the style secrets of the newest texure craze in town. Click here for a list of store locations and party dates.







Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at


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