The express treatments offered at the Facial Bar will provide many immediate benefits such as nourishment and hydration, deep pore cleansing, lifting, firming and balancing the skin. In 30 minutes or less, your clients will feel relaxed, refreshed and rejuvenated.
The Right Staff
Every cosmetologist can embrace the opportunity to expand their salon services, build customer loyalty, sell retail products and ultimately earn more money for both themselves and the salon. Your shampoo specialist can even be trained to work at the Facial Bar! It is important to have outgoing, well trained and well-spoken staff at your Facial Bar. When they are out on the salon floor, they always need to look fabulous with perfect hair, makeup and nails. No exceptions!
Retail, Retail, Retail—The Art of Recommendation
Drive the sale home. Retailing is such an important part of the Facial Bar Concept’s success. You have your client in the chair; they just received a gorgeous treatment – you have their attention. Show them the products and recommend for them an at-home care program. You can even use this time to show them exactly how to use the products you are suggesting. Retail should be 50 percent of your skincare business, this is your opportunity to grow your business and turn your clients into your fans.
Facial Bar creates “The Want” factor in the salon environment - When clients see others receiving treatments and view the wonderful results; they will want the experience as well. The Facial Bar is truly an evolution of skin care services in the salon as we know it today.
Repechage CEO and Founder Lydia Sarfati is an internationally recognized skin care expert with more than 30 years experience as an esthetician, spa owner and manufacturer.