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Forecasting Figures

By Stacey Soble | Updated: 05/10/2011 10:45:29 AM
As the mid-year point rapidly approaches, Salon Today wondered how 2011 is shaping up in comparison to its predecessors, so we posed a round of forecasting questions to a sample of owners from our proview panel. All in all, it seems salons are planning for growth:
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14-Day Nails

Updated: 04/12/2011 11:14:14 AM
“Shellac is almost as easy as applying nail polish, and we’re finding that stylists are filling in spaces in their book by performing the service themselves,” says Kimberley Natale, CND vice president of marketing. “This enables them to do more services in the day, so their profit goes up. ‘Shellac has saved my business’—that’s what we’re hearing over and over.”
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Skin Care Products: Three Sure Things

Updated: 04/12/2011 10:53:37 AM
American International Industries (AII), a leader in developing innovative beauty and skin care products for the past 40 years, offers three areas to boost your income while expanding your salon’s full service promise.
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Smooth and Straightforward

Updated: 04/12/2011 10:26:14 AM
Keratin hair smoothing has exploded as a top-selling salon service category in just three years. In an effort to comply with standards, Simply Smooth puts every batch of product through independent lab testing and openly provides stylists and clients with straight facts about the chemistry. Simply Smooth gives clients a full range of longevity and frizz and curl reduction options.
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Highlighting Help

Updated: 04/12/2011 10:12:13 AM
“New Blonde is part of Goldwell’s strategy to support and partner with our salons by giving them tools to increase their revenue through new service concepts and exploiting new areas of business,” says Diana Carpenter, brand manager of color and texturizers. “At Goldwell, innovation rules.”
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Priority: Healthy-Looking Hair

Updated: 04/12/2011 9:50:49 AM
The cornerstone of all Joico products is Quadramine Complex, a patented technology that repairs and maintains healthy-looking hair. K-PAK products contain the highest concentration of Quadramine Complex, repairing and reconstructing from back bar through retail. Joico’s latest advancement, Vero K-PAK Color’s Age-Defy Haircolor, also incorporates Quadramine technology to reconstruct hair as you color; its 3-Defense Technology appears to reverse the signs of aging by improving hair’s texture, luster and color—TLC redefined!
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