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Improve your salon service menu with these featured articles from Salon Today and get ideas for new salon services.


 

The Case for the Professional Color Service

By Stacey Soble | Updated: 02/28/2012 2:28:00 PM
As color manufacture Goldwell prepares to launch an innovative direct-to-consumer campaign designed to highlight the advantages of the in-salon color service over at-home box color, SALON TODAY sat down with industry icon Nick Arrojo to talk about the importance of the professional service.
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The Changing Color Landscape

By Stacey Soble | Updated: 12/17/2011 12:23:00 AM
Luxury home hair color lines, customized DIY color, and haircolor websites—David Adams and Virginia Meyer, the founders of Red Chocolate discuss your new color competition and how you can customize your services for a can't-beat experience.
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Handling the Thinning Hair Conversation

By Stacey Soble | Updated: 12/10/2011 10:21:00 AM
P&G's Reuben Carranza discusses the newest science related to thinning hair issues and how stylists can handle this delicate conversation with their clients.
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Women of Substance: Lynelle Lynch

By Stacey Soble | Updated: 10/11/2011 6:51:00 PM
Lynelle Lynch’s foray into the professional beauty arena was by chance. In fact, after college, her passion for fashion led her to a 15 career with Saks Fifth Avenue where she served as general manager for multiple stores across Southern California. After marrying her husband, who among his 26 business owned three beauty schools, Lynch found herself suddenly taking over Bellus Academy, when the school’s manager of 30 years passed away. “That was 6 years ago and it has been a wonderful journey revolutionizing Beauty Education and now we are focused on raising the brand of the industry!” Recently, Lynch pioneered the Beauty Changes Lives program, an initiative to designed to raise awareness of how careers in the hair, beauty and wellness industry transform lives.”
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The New Target Markets

Updated: 09/08/2011 2:14:00 PM
For this article, we decided to focus on four of these new niches, explore the forces that are driving them, and showcase the salon and stylists who’ve strengthened their businesses by delivering exactly what these niches want. We hope our exploration will help you think about your clients in a different way, even encourage you to line up a new niche in your sights.
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Enter the 2012 Salon Today 200

Updated: 08/08/2011 3:06:00 PM
The competition that was built on salon growth now stretches beyond it to examine all the best management practices that contribute to salon success. This year’s application includes 11 different competition categories.
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