Organic Decadence: Bokaos Aveda, CA

By Alison Alhamed | 11/11/2008 10:33:29 AM


Imported chandeliers set the tone.
Stylist Hasblady Guzman was known for specializing in “green” hair care and for environmental activistism—so when she opened the doors to her flagship salon, Bokaos Aveda, at The Americana at Brand, it’s no surprise that she kept in tune with that same sentiment.

“I want my clients and my stylists to live an eco-friendly life,” Guzman says. “The salon had to be ‘green’—how else could I set an example?”

The newly opened, 2,000 square-foot space, appropriately dubbed “The Grove on steroids,” referring to its earlier Los Angeles incarnation, features recycled wood-framed mirrors and eco-friendly vinyl and straw mats. In addition, the chocolate brown and white paint that coats the walls is low volatile organic compounds. “I love white because it looks clean,” Guzman says. “I used chocolate brown because it’s earthy and complements all of our brown wood furniture.”

Although Guzman describes the salon as modern, clean and minimal. A state-of-the-art digital projector and plasma television air Guzman’s recent press and display the causes she is passionate about. Exquisite imported chandeliers line the ceilings.

bokaos aveda

Owners: Hasblady Guzman
Location: Glendale, California
Opened: May 2008
Total square feet: 2,000
Salon setup: 14 styling stations, two treatment rooms
Construction time: 6 weeks
Construction cost: $350,000
Equipment/installations: Takara Belmont

Digital projectors and flat-screens deliver the message.




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ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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