SOTY 2013: Cortello Salon

By Stacey Soble | 05/03/2013 11:35:00 AM

 

Cortello Salon
Jacksonville Beach, Florida
Cortello.com

OWNERS: Ryan Fitzgerald & Courtney Costello

SALON STYLE: Modern, upscale, beach

SQUARE FOOTAGE: 3,869

STYLING STATIONS: 20

TREATMENT ROOMS: NA

EQUIPMENT:Minerva Beauty, Free-Style Systems

FURNITURE: Salon Guys, West Elm, Ikea

TOTAL DESIGN INVESTMENT: $153,000

RETAIL LINE: Kerastase, ShuUemura, Moroccanoil

COLOR LINE: Goldwell

DESIGN: Courtney Costello

ARCHITECT: Marckell

PHOTOGRAPHY: Erynn Dostaler Photography

 

“Cortello Salon is home to Jacksonville’s first and only Blow Dry Bar. Ceiling-suspended blow dryers create a wow factor and provide a conversation centerpiece for new and existing guests. Each service includes a complimentary shampoo and customized scalp massage.”

 

JUDGES’ COMMENTS:

“Love the color bar, the blowdry bar and the lather lounge.”—McGwire

 

“Colors are very complimentary of a Florida feel and an atmosphere of relaxation.”—Valenzuela

 

“The suspended ceiling panels and the integrated lighting system create a wonderful mix of ambient, reflective and direct light that is crucial in a successful salon environment.”—Soukhopalova

 

 

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ABOUT THE AUTHOR: Stacey Soble

Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at ssobley@vancepublishing.com.

 


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